And if this happens, the email list and history you’ve worked so hard to build could go down the toilet in a flash. Talking face-to-face with your local audience base and getting to know them on a personal level can have rippling effects on your growth. Word-of-mouth has been (and continues to be) one of the most powerful forms of marketing. Plus, messenger marketing touts an 88% open rates and 56% click-through-rate (CTR) on average. Instead, your ads should direct users to a landing page featuring your CBD product or service.

Ultimately, effective segmentation and tailored marketing strategies help ensure that your high-quality CBD products find their way into the hands of those who will appreciate and benefit from them the most. Preferred products for this segment often include oils, capsules, and topicals, which can be easily incorporated into their existing healthcare regimen. In terms of marketing, messages that emphasize potential health benefits, scientific research, and user testimonials are likely to resonate with this group. CannaPlanners is the perfect cannabis marketing firm for those looking for a bright, upbeat vision to add to their craft. This agency is all about breaking down the stigma around cannabis and showing everyday consumers the beauty that can come from the plant.

Helping cannabis, CBD, and wellness brands grow across the U.S.

In 2018, the US Farm Bill was passed, which removed hemp from the list of controlled substances. This made it legal to cultivate, produce, and sell CBD products containing less than 0.03% THC. Other cannabis items in the United States, such as marijuana, have cannabis marketing firm​ not been legalized in most US states. Kavya joined CCG upon graduation from the University of Massachusetts Amherst with a BBA in Marketing. She is known for her attention to detail and love of research, especially when it comes to social media trends.

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All tracking and commission calculation is done by our affiliate platform. CBD Oracle’s content is for informational and educational purposes only. Our website is not intended to be a substitute for professional medical advice, diagnosis, or treatment. MediaJel tailors our stack of marketing solutions to help each dispensary overcome their pressing obstacles and thrive in their distinct market. Due to the black-and-white nature of the game, you might want to double-check all your partners’ documentation to ensure that all is clear. Stick with well-known and trusted delivery partners, such as USPS, UPS, and DHL.

This means that sites such as Facebook, Google, Twitter, and Instagram can certainly implement their own rules for CBD advertisers. Because of this, the FDA also keeps a close eye on CBD advertising claims. Once you determine who you’re marketing to, you’re ready to move forward. Blessed CBD food supplements are not for use by or sale to persons under the age of 18.